The Prostate Cancer Charity is Betfair’s Charity of the Year for 2011. Throughout the year, staff will take part in a variety of fundraising events and individual challenges, including marathons, skydives, and Movember, to raise £150,000.
Through this partnership, we are aiming to give men a sporting chance in the battle against prostate cancer. We feel that there are natural synergies between our business and the charity and we hope not only to raise vital funds, but increase awareness, particularly amongst men, of this common cancer.
There are 250,000 men living with prostate cancer in the UK and every penny that Betfair raises will go towards improving the lives of these men and their families affected by the disease.
The charity, which was founded in 1996 in response to the urgent need to increase investment in prostate cancer research, works tirelessly to raise public and political awareness of a long neglected disease. For more information log onto www.prostate-cancer.org.uk.
To hear about Betfair’s wide-ranging Community Investment strategy click here.